Detergent Design
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Creating a logo and identity for a place needs to convey the culture of the location and invoke positive feelings from those who live there or might visit. A good identity can enhance the sense of community residents feel, and that was our goal when Ada Village, in partnership with Amway, asked us to create an identity for the Village and Township.

Taking cues from landmarks and nature found throughout Ada, the resulting identity naturally incorporates the culture of Ada and distinguishes the Village and Township as a great place to live and an essential place to visit frequently.

It might sound like hyperbole to say, “Everyone loves it,” but look around the community to see the proof. Stickers, t-shirts and a community that wholeheartedly embraced the identity is not only exciting, but is also extremely rare.

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beers at the bridge postcard.jpg
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