Detergent Design
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eSpring

eSpring is the global leader in home water-purification systems. Because the story of how water enters the home and how eSpring works is so important, especially to the independent business owners selling the product, eSpring needed a way to concisely and consistently tell that story.

eSpring asked us to create a year-long Facebook campaign aimed at the IBOs to give them all the tools they needed to tell the eSpring story.

Throughout the campaign, user engagement increased on IBO pages, with more posts being shared more times than ever before.

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