Originally an exclusive creator of children¹s furniture, freshcoast wanted to grow up. When they saw the appeal their furniture was having beyond children¹s settings, they knew there was an opportunity to create adult furniture. Along with that, they needed to relaunch their brand, showcasing the true essence of freshcoast.  Our research revealed a key point in the rebrand: the inspiration for freshcoast is and always has been Northern Michigan and its western shores. This became the center of everything we did. We helped freshcoast name the brand, refocus their products and bring the company back to their core beliefs and values.  Along with research and development of the new brand, we created a new visual language, company voice, photography standards and more. Simply put, everything is new to reflect who freshcoast truly is as a company. freshcoast is being inundated with praise and, most important, sales, since we debuted the new brand in a piece aimed at the A&D community, and at NeoCon 2014.

freshcoast

Originally an exclusive creator of children¹s furniture, freshcoast wanted to grow up. When they saw the appeal their furniture was having beyond children¹s settings, they knew there was an opportunity to create adult furniture. Along with that, they needed to relaunch their brand, showcasing the true essence of freshcoast.

 

Our research revealed a key point in the rebrand: the inspiration for freshcoast is and always has been Northern Michigan and its western shores. This became the center of everything we did. We helped freshcoast name the brand, refocus their products and bring the company back to their core

beliefs and values.

 

Along with research and development of the new brand, we created a new visual language, company voice, photography standards and more. Simply put, everything is new to reflect who freshcoast truly is as a company. freshcoast is being inundated with praise and, most important, sales, since

we debuted the new brand in a piece aimed at the A&D community, and at NeoCon 2014.