Detergent Design
It’s easy to get fixated on a building and books for something like a library capital campaign, however, our creative focus for the Grandville Library Capital Campaign was to showcase the diverse faces of the community, rather than the brick and mortar.
Our vision for these campaign materials was to insert actual residents of the Grandville community in colorful, bright hues. The use of vibrant swatches and gradients as backdrops furtherd the idea of diversity and inclusion while also portraying a forward-thinking concept that suggests progression and change.