Detergent Design
For the Grandville Library capital campaign, our creative focus was on showcasing the diverse community of the city rather than placing an emphasis on the building. After all, the people at the center of the project are who it’s all about.
Our vision for these campaign materials was to insert actual residents of the Grandville community in colorful, bright hues. The use of vibrant swatches and gradients as backdrops furtherd the idea of diversity and inclusion while also portraying a forward-thinking concept that suggests progression and change.