G&T Industries has been a prominent foam fabricator for more than 50 years. When they asked us to review their current position in the market, we conducted research with customers, employees and industry veterans to find G&T was much more than a foam fabricator, which had become just one of their many strengths. We needed to redefine how they communicate to convey the full scope of their capabilities.
The rebranding of G&T Industries focused on them as an employee owned solutions company with an incredible aptitude for foam fabrication, contract assembly, global sourcing and order fulfillment. We articulated these points through marketing and design materials that included a brand guide, new website and collateral.
Everything piece of communication G&T now puts out, be it a marketing piece, a phone call or a face-to-face meeting, is consistent with who they are as a company and brand.