Detergent Design

As a company that allows people to define their space, having a strong, balanced, architectural mark felt relevant.
We began by releasing the name from its solid box and adding solid bars, underscoring a bold vision for the future. But the bars support a deeper story, taking inspiration from the iconic cutout of Leland’s original Marquette chair. Nodding to classic shapes and patterns, this identity celebrates Leland’s past and leads them into the future.