Partners Worldwide, a faith-based organization with a goal of eliminating poverty, knew they needed to rebrand themselves. Already a global company, their brand wasn’t effectively conveying themselves as who they really were, so they came to us to help define and communicate their identity to the world.
Eliminating poverty is a highly positive pursuit, so the new brand had to feel exciting and energetic. Further, Partners Worldwide needed to be warm and friendly while simultaneously appealing to multiple cultures and needs.
Their new brand is fresh, energetic, contemporary and global.