Detergent Design

Priority Health

How does a company marketing health insurance stand out from the rest? By doing the unexpected, which is exactly the theme we explored for a Priority Health awareness campaign to extoll the benefits of being a Priority Health member in unexpected, simple, easy-to-understand ways.

The campaign’s strength is going directly after the generally held expectations that health insurance is confusing, expensive and boring, refuting each claim with unexpected realities.

PH - Unexpected Ads2.jpg
PH - Unexpected Ads.jpg
PH - Unexpected Ads3.jpg
PH - Unexpected Ads4.jpg
PH - Billboards2.jpg
PH - Billboards.jpg