Detergent Design
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Leland International wanted a visual identity and look to capture the essence of their new Rapson Thirty-Nine Collection.

Ralph Rapson’s furniture feels like it could be from 50 years ago or from today. His designs pay homage to the past while maintaining relevance in the present. We created an identity to correlate with Rapson, developing a layered visual history of his career.

The identity had to be dynamic and generate a sense of flowing through time. Bold and simple, just like the furniture, the identity encapsulates the essence of Ralph Rapson and his Rapson Thirty-Nine Collection.

The identity is carried consistently through all video, web and print productions and materials.

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