Detergent Design

Our Creative Director Damion Van Slyke spent the last season following the Union Red Hawks Basketball team. We wanted to find a fun and unique way to celebrate the kids that made all conference.
We used simple black and white photos and a halftone layer to create a feel of energy and excitement. Using a handprinted typeface and splicing parts of the images, the resulting animations created a fun and dynamic portrait for each player celebrating their achievements. Additionally we created static images they could use on FB & Instagram to promote their achievement.