Detergent Design

Creative Director, Damion Van Slyke spent the last season following the Union Red Hawks Basketball team. It was a fun adventure and when some students received an all-conference honor, we wanted to find a fun and unique way to celebrate them.
Using simple black and white photos with a halftone layer creates a feeling of movement, energy and excitement. Animating the handprinted typeface and spliced images created a fun and dynamic portrait for each player to celebrate their achievements. These interactive components along with static images created strong visual assets that they could use on their personal social media feeds to promote their achievement.